Steve Jobs A Book by Walter Isaacson en.wikipedia.org You'll know it's thereThe Apple Marketing PhilosophyNot just in the detailsAn icon is a symbol equally incomprehensible in all human languagesIf it could save a person's life, would you find a way to make it faster?+31 More Traditional companies are losing because they mismanage software engineersEulogy for Steve Jobs“Design” is now “Product”
He feels the end of the cane Picture a blind man probing his way with a cane. While he is alert to the feelings in the hand holding the cane, the crucial distinction may be defined by saying that these feelings are not watched in themselves, but that he watches something else by way of them, that is, by keeping aware of them. He has a subsidiary awareness of the feelings in his hand, feelings which are merged into a focal awareness at the end of the cane, constituting two kinds of awareness that are mutually exclusive — "from awareness" and "focal awareness". There is here a particularly interesting phenomenal transformation. The sensations of the cane on his hand (the surface of the cane as it touches the palm of his hand, etc.) are lost. Instead, he feels the end of the cane as it touches an object...If our blind man shifts his attention from the tip of his cane to his hand, the meaning on the end of the cane disappears. Michael Polanyi, Personal Knowledge Focal awareness