There Is No Word A Poem by Tony Hoagland www.poetryfoundation.org what I already am thinking about is my gratitude for language— how it will stretch just so much and no farther; how there are some holes it will not cover up; how it will move, if not inside, then around the circumference of almost anything— how, over the years, it has given me back all the hours and days, all the plodding love and faith, all the misunderstandings and secrets I have willingly poured into it. languagewords
Designer + Developer Workflow An Article by Dan Mall danmall.me The way designers and developers work together today is broken. It’s too siloed and separate; “collaboration” is a fantasy that few enjoy. The state of advertising in the 1940s was similar. All of that changed when copywriter Bill Bernbach met art director Paul Rand. Their collaborative working style led to the birth of the idea of “the creative team,” the mutual respect and partnership between art director and copywriter that tended to yield unique results. Bob Gage, an art director that worked for DDB, the agency Bernbach co-founded, described it like this: “Two people who respect each other sit in the same room for a length of time and arrive at a state of free association, where the mention of one idea will lead to another idea, then to another. The art director might suggest a headline, the writer a visual. The entire ad is conceived as a whole, in a kind of ping pong between disciplines.” Isn’t that what we all strive for in our jobs? True collaboration with equals and partners? Ideas that build off one another? Why does this seem so far away for some of us? collaborationmakingholismadvertisingcreativity