The Innovation Funnel A Comic by Tom Fishburne marketoonist.com Most organizations use some version of an innovation funnel to bring ideas to life. It starts with lots of ideas at the front end and then launches whatever survives all the way to the back end. Yet this Darwinian process of bringing ideas to life doesn’t necessarily lead to survival of the fittest ideas. If we’re not careful, the innovation funnel leads to survival of the safest ideas. Organizations are good at spotting risks. In an effort to improve success rates, organizations tend to put sharper teeth in the funnel. As ideas run the organizational gauntlet, they can get pruned, sheared, shaped, and watered down beyond recognition. On the way, they can lose the essence of the idea. They may lose their point of difference and reason for being. innovationideasnovelty
The navigation is our property RENE: Tell me what we have. Of value. GAEL: Whatever we've bought in cargo so far. I don't know what you want me— RENE: Anyone can buy goods. What do we really have? What do we sell? GAEL (realizing): The route. RENE: Yes. The navigation is our property. To copy a man's route is to steal it. Shane Carruth, The Modern Ocean Into the system of flight navigationownership