Most organizations use some version of an innovation funnel to bring ideas to life. It starts with lots of ideas at the front end and then launches whatever survives all the way to the back end.
Yet this Darwinian process of bringing ideas to life doesn’t necessarily lead to survival of the fittest ideas. If we’re not careful, the innovation funnel leads to survival of the safest ideas.
Organizations are good at spotting risks. In an effort to improve success rates, organizations tend to put sharper teeth in the funnel.
As ideas run the organizational gauntlet, they can get pruned, sheared, shaped, and watered down beyond recognition. On the way, they can lose the essence of the idea. They may lose their point of difference and reason for being.
Once you choose the technology that runs your blog, use it. Don’t replace it, ever. Never ever rewrite it.
If you’re trying to blog, write. Work in the ‘posts’ and ‘drafts’ folders. Create TODO lists and schedules to get posts live. Stay out of the blog configuration, templates, plugins, and whatnot.
...This is a specific instance of a larger problem: most people are unable to finish their side projects or focus on their side hustles, because they get distracted and sidetracked by tinkering and other things that increase the complexity of the project, instead of working toward the original goal. Being able to manage oneself is a skill as useful as it is rare, and I’m sure there are a few business books that draw that idea out into hundreds of pages.