The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
The Future Is Not Only Useless, It’s Expensive An Article by Dan Brooks www.gawker.com This is how NFTs make me feel: like the future is useless but expensive, and world-altering technology is now in the hands of a culture so aesthetically and spiritually impoverished that it should maybe go back to telling stories around the cooking fire for a while, just to remember how to mean something. A particular deficiency of which they all partake technologyfuturismmeaning
A particular deficiency of which they all partake There is something about the aesthetics of NFTs — not a sameness, exactly, but a particular deficiency of which they all partake, such that even though they look different, they all manage to suck in the same way. It’s tempting to say they suck the way everything sucks now, but it’s more like how one particular strain of American aesthetics has sucked for the last 20 years. NFTs are the human capacity for visual expression as understood by the guy at the vape store. aestheticsstylegraphics