The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
The answer to a brief is not necessarily a building An Article by Dan Hill medium.com This brilliantly engaging book may actually be one of the first to describe and discuss what might be architecture’s true value at this pivotal point in our own history: seeing that everything is connected, and artfully hosting that complexity, before constructively plotting routes towards clarity, pinned up on broad civic, ethical foundations. So Architects after Architecture, as the title suggests, is not about buildings. Or at least not always, not directly. Buildings are simply one of the ways that this complex yet constructive sensibility might exert itself, but they are certainly not the only way, nor are they always the most potent – as muf’s Liza Fior makes clear here, when she says “the answer to a brief is not necessarily a building.” The Best Interface is No Interface architectureconnection