The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
Stretching the product When we’re thinking about where to take our product next, we actually take a lot of inspiration from our customers and the Figma Community, to see how they’re stretching our product in interesting or unexpected ways. We saw this happening in the early days of the pandemic. Our users were starting to use Figma for everything from brainstorming ideas to running team warm-up activities, to even putting on social events for people to get to know each other. We saw a lot of use cases that got us thinking. Yuhki Yamashita, A Q&A with Figma's VP of Product All sorts of ways to use the machineHacking is the opposite of marketingIn ways you didn't anticipateThis tactile form of doodling tools