The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
On 'The Master and His Emissary' A Quote by Ian McGilchrist www.ttbook.org People who make works of art, whatever they might be, have gone to great trouble to make something unique which is embodied in the form that it is, and not in any other form, and that it transmits things that remain implicit ...Works of art are not just disembodied, entirely abstract, conceptual things. They are embodied in the words they’re in or in paint or in stone or in musical notes or whatever it might be. The work is what it meansThe meaning of musicIf a book can be summarized, is it worth reading? artmaterialmeaningform