The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
Non-architects In 1964, the historian Bernard Rudofsky curated a show at MoMA called Architecture Without Architects, celebrating the formal qualities of a range of traditional building practices drawn from around the world. Setting aside the endlessly troubled implications of the Western gaze on “primitive” cultures, the show had the very constructive impacts of encouraging formal diversity at a time when mainstream architecture had grown desperately, myopically monochromatic and of suggesting that “non-architects” were capable not only of making good judgments about their environments but of actually taking the lead in creating them. Michael Sorkin, 20 Minutes in Manhattan The Timeless Way of BuildingMost cities were mostly built by improvisationArchitecture Without Architects architecture