The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
Ideas of permanence A Fragment by John Pawson www.johnpawson.com One of the interesting aspects of photography is the way it loosens our instinct to draw distinctions between the permanent and the temporary. In these enduringly fixed compositions, the detail of a mark scratched into the surface of a wall carries no greater weight of reality than the frozen swirl of light on plaster or the calligraphic-like shadows of chair backs cast across a floor. async timephotography