The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
gwern.net A Website by Gwern Branwen www.gwern.net The goal of these pages is not to be a model of concision, maximizing entertainment value per word, or to preach to a choir by elegantly repeating a conclusion. Rather, I am attempting to explain things to my future self, who is intelligent and interested, but has forgotten. What I am doing is explaining why I decided what I did to myself and noting down everything I found interesting about it for future reference. I hope my other readers, whomever they may be, might find the topic as interesting as I found it, and the essay useful or at least entertaining–but the intended audience is my future self. writinghypermediacommonplace