The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
Brave New World A Novel by Aldous Huxley A man who dreams of fewer thingsBetween desire and its consummationEnding is better than mendingI am I, and wish I wasn’tSubjected to some great trial+1 More
A man who dreams of fewer things “He was a philosopher, if you know what that was.” “A man who dreams of fewer things than there are in heaven and earth.” philosophydreams
Between desire and its consummation Feeling lurks in that interval of time between desire and its consummation. emotiondesire
Ending is better than mending “We always throw away old clothes. Ending is better than mending, ending is better than mending, ending is better…” noveltyrepairtrashwastemelancholyending
Subjected to some great trial Often in the past he had wondered what it would be like to be subjected (soma-less and with nothing but his own inward resources to rely on) to some great trial, some pain, some persecution; he had even longed for affliction. As recently as a week ago, in the Director’s office, he had imagined himself courageously resisting, stoically accepting suffering without a word. Prometheus painsuffering