The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities.
The Indian stone temple also included, in its architectural form, the means for being blessed by the four elements—earth, wind, water, fire.
Before entering the temple gates, one removed one's shoes to touch and be blessed by the earth.
Then upon passing through the temple gateway, one is blessed by the air with a gust of wind.
A blessing by water is obtained by bathing in the temple tank, or at least descending its steps to touch the water.
Finally, on entering the cool interior of the sanctuary, the worshipper is given a mark on the forehead with ashes taken from a sacred flame by an attendant priest. Even this blessing by fire has a slight cooling sensation to it.
Perhaps it is only coincidental that each of these four blessings is associated with a cooling sensation; and yet, the use of forms and materials that inevitably create coolness is quite remarkable.