You and your user are one In the case of the seeming egalitarianism and beneficence of the voice from the cloud that says “You Are Not Your User,” what I hear in that voice is the ringing of a cash register, and the creaking of the crank on the side of a box that software development efforts disappear into, and that money comes out of. A mechanism that would seize up instantly if some still small voice were to propose the opposite of what the thunder says: that you and your user are one. Dan Klyn, Sermon for WIAD Bristol 2021 understandinggroup.com My job is simply to design gadgets that I likeReversibility of perspectives uxsoftware