When Customer Journeys Don’t Work: Arcs, Loops, & Terrain An Article by Stephen P. Anderson stephenanderson.medium.com Thinking [in terms of loops and arcs] allows us to let go of a specific journey or sequence, and imagine dozens of scenarios and possible sequences in which these skills can be learned. This doesn’t mean there aren’t more fundamental skills that other skills build upon, but we can let go the tyranny of how, precisely, a person will move through a system. We’re free to zoom in and obsess on these loops, which does two things for us: Approach the design of a system as the design of these as small but significant moments of learning. Consider the many ways these loops might be sequenced, with the exact order being less important. uxsystemsfeedbackgames
So many tactics, so well entrenched I am going to deal with several subjects that, in themselves, are already well recognized as within the province of city planning: subsidized dwellings, traffic, city visual design, analytical methods. These are all matters for which conventional modern planning does have objectives and therefore does possess tactics—so many tactics, so well entrenched, that when their purposes are questioned they are generally justified in terms of the conditions laid down by still other tactics (e.g., We must do this for the purpose of getting the federal loan guarantees). We become the prisoners of our tactics, seldom looking behind them at the strategies. Jane Jacobs, The Death and Life of Great American Cities Lost purposes goals