When Customer Journeys Don’t Work: Arcs, Loops, & Terrain An Article by Stephen P. Anderson stephenanderson.medium.com Thinking [in terms of loops and arcs] allows us to let go of a specific journey or sequence, and imagine dozens of scenarios and possible sequences in which these skills can be learned. This doesn’t mean there aren’t more fundamental skills that other skills build upon, but we can let go the tyranny of how, precisely, a person will move through a system. We’re free to zoom in and obsess on these loops, which does two things for us: Approach the design of a system as the design of these as small but significant moments of learning. Consider the many ways these loops might be sequenced, with the exact order being less important. uxsystemsfeedbackgames
It begins with craft Something strange is happening in the world of software: It’s slowly getting worse. Not all software, but a lot of it. It’s becoming more sluggish, less responsive, and subtly less reliable than it was a few years ago. In some ways this is hyperbole. Objectively, we’ve never been able to do so much, so easily with our smartphones and laptops and tablets. We’ve never pushed more data between more places more readily. But while the insidious “worseness” I mention falls only in part on the engineering side of things, it falls harder on the more subjective, craft side of things, making it all the more worrisome. Why should we care about this? Because the majority of our waking hours take place within the confines of applications. A truth recently amplified by the covid pandemic. And I believe software used by millions (if not billions) has a moral duty to elevate the emotional and intellectual qualities of its users. That elevation begins with craft. Craig Mod, Brilliant Hardware in the Valley of the Software Slump craigmod.com Apps Getting Worse performancecraftsoftware