When Customer Journeys Don’t Work: Arcs, Loops, & Terrain An Article by Stephen P. Anderson stephenanderson.medium.com Thinking [in terms of loops and arcs] allows us to let go of a specific journey or sequence, and imagine dozens of scenarios and possible sequences in which these skills can be learned. This doesn’t mean there aren’t more fundamental skills that other skills build upon, but we can let go the tyranny of how, precisely, a person will move through a system. We’re free to zoom in and obsess on these loops, which does two things for us: Approach the design of a system as the design of these as small but significant moments of learning. Consider the many ways these loops might be sequenced, with the exact order being less important. uxsystemsfeedbackgames
I choose a world with pyramids Which would you choose: a world with pyramids? Or without? Humanity has always dreamt of flight, but the dream is cursed. My aircraft are destined to become tools for slaughter and destruction. But still, I choose a world with pyramids in it. Which world will you choose? Hayao Miyazaki, The Wind Rises Beauty in flight flighthumanityinnovationmorality