Dieter Rams: As Little Design as Possible A Book by Sophie Lovell & Dieter Rams www.phaidon.com Beyond improvementCardinal sinOn displayLong-termHumble servants+11 More Good design is practical design designobjectsstyleminimalism
Devoid of ambition Miscellaneous handicrafts are devoid of ambition. Their purpose is to serve the needs of the people, not to achieve renown. Just as construction workers who have built a wonderful highway don’t sign their work, neither do artisans append their names to their ware. From beginning to end, without exception, such handicrafts are made by nameless craftsmen. It is this lack of desire for personal recognition that produces their flawless beauty. Yanagi Sōetsu, The Beauty of Miscellaneous Things Signing party ambition