A primary motivation for creating my Stream was the paralysing sense that a blog post needed appropriate length and weight. Since switching to Kirby, there’s relatively little friction to posting, but there’s definite friction in evaluating a post’s worth to the reader. I’d think to myself, “I’d like to write something about that, but I’ll have to come up with all sorts of extra stuff and dressing, and it’ll take all afternoon.”
And so, I was increasingly aware that I was letting many interesting or essential thoughts go undocumented, allowing them to drift from memory, or exist only on social media, likely to one day evaporate. I’ve become more and more interested in the human desire to document, and it’s something I’ve always valued, so I needed to find a solution that I could entirely control and own. That solution was my Stream.
There was a time when owning digital space seemed thrilling, and our personal sites motivated us to express ourselves. There are signs of a resurgence, but too few wish to make their digital house a home.
I’ve shaped this timeline over five months. It might look simple, but it most definitely was not. I liken it to chipping away at a block of marble, or the slow process of evolving a painting, or constructing a poem; endless edits, questions, doubling back, doubts. It was so good to have something meaty to get stuck into, but sometimes it was awful, and many times I considered throwing it away. Overall it was challenging, fun, and worth the effort.
If something ships from one of the companies I advise, and it is virtually unusable because of poor design (which as we all know occasionally does happen), you can bet I go directly to the designer and ask how this happened? It is absolutely on the designer to ensure this does not happen, so something went wrong.
Similarly, if the product ships and performance is terrible you can bet I go directly to the tech lead with the same question.
And most frequently of all, if something ships and the analytics show that it’s either not being bought or not being used, or it turns out that it violates some business constraint like compliance or privacy, you can bet I go right to the product manager with that question.