A primary motivation for creating my Stream was the paralysing sense that a blog post needed appropriate length and weight. Since switching to Kirby, there’s relatively little friction to posting, but there’s definite friction in evaluating a post’s worth to the reader. I’d think to myself, “I’d like to write something about that, but I’ll have to come up with all sorts of extra stuff and dressing, and it’ll take all afternoon.”
And so, I was increasingly aware that I was letting many interesting or essential thoughts go undocumented, allowing them to drift from memory, or exist only on social media, likely to one day evaporate. I’ve become more and more interested in the human desire to document, and it’s something I’ve always valued, so I needed to find a solution that I could entirely control and own. That solution was my Stream.
There was a time when owning digital space seemed thrilling, and our personal sites motivated us to express ourselves. There are signs of a resurgence, but too few wish to make their digital house a home.
I’ve shaped this timeline over five months. It might look simple, but it most definitely was not. I liken it to chipping away at a block of marble, or the slow process of evolving a painting, or constructing a poem; endless edits, questions, doubling back, doubts. It was so good to have something meaty to get stuck into, but sometimes it was awful, and many times I considered throwing it away. Overall it was challenging, fun, and worth the effort.
What’s important to you in the development of a product?
One of the things that really hurt Apple was that after I left John Sculley got a very serious disease. And that disease — I’ve seen other people get it too — it’s the disease of thinking that a really great idea is 90% of the work, and if you just tell all these other people “here’s this great idea,” then of course they can just go off and make it happen.
The problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. And as you evolve that great idea it changes and grows. It never comes out like it starts, because you learn a lot more as you get into the subtleties of it, and you also find there are tremendous tradeoffs you have to make, there are just certain things you can’t make electrons do, there are certain things you can’t make plastic, or glass, or factories, or robots do. And as you get into all these things, you find that designing a product is keeping 5,000 things in your brain, these concepts, and just fitting them all together and continuing to push to fit them together in new and different ways to get what you want. And every day you discover a new problem or a new opportunity to do it a little differently. And it’s that process that is the magic.