He coined this thing, which I call the McClusky Curve… So if you go first, you want to either be first in the cycle or you want to go later and add a very differentiated, deeper, in depth take that nobody else has where you’re adding value to the conversation.
But if you go anywhere in the middle, you’re just in the noise.
...I think this is the fundamental tension to staying relevant to the discussion, and therefore growing your readership. Your creation process needs to generate some mix of timely vs insightful, yet of course the worst of all is to try to do both and end up with neither.
Once in place, metrics have a strange hold on the imagination: I've seriously had a CTO carelessly reject my genuine idea out of hand because "it doesn't help OKRs", the same OKRs we previously agreed should not describe all that we do.
I agree with Amir Shevat that we should "do the right things over the easy to measure things."
It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple:
Two syllables max
Familiar English word - literal 5 year olds can spell and pronounce it right
Starts with A - useful for alphabetical sort. Amazon did this too
A businessman finds a fisherman, who is living an idyllic, peaceful life by the sea.
He laughs and tells the fisherman how to get rich instead.
The fisherman asks him what he will do after he gets rich.
He replies that he would retire to an idyllic, peaceful life by the sea.
There's supposed to be a deep life lesson in there, but it's always felt insincere to me.
To me it is better to have reached the heights of a career, or suffered an epic defeat, even if I do end up in the same place as everyone else in the end.
To me simplicity is made more beautiful when understood through a long personal struggle with complexity. When I can dance with it, having turned a mighty nemesis into an old friend, and teach others to do the same.
Better to have loved and lost, than never to have loved at all.
Let me be more precise: The Pareto distribution is a useful model of power law effects in real life. But people are using it poorly, primarily as an excuse to be lazy.
...People forget that the devil is in the details. The first 20% everyone knows to say on Twitter. The remaining 80% is the ugly, nasty, hacky, unglamorous shit nobody talks about unless you've got time to sweat the details.
Karen Terry's house in Sante Fe, designed by architect David Wright, is perhaps one of the most compelling passive designs.
Stepping down its hillside site in four tiers, it nestles low into the ground. Thick adobe sidewalls create a strong sense of shelter and its banks of windows look resolutely to the sun. The image is very much of a house attuned to sun and earth.
Rather than providing the convenience of a constant indoor temperature regulated by a thermostat, a passively solar-heated house may go through an air temperature flux as great as 20ºF per day. People learn to live with this flux.
Living in a solar house is a whole new awareness, another dimension. I have the comfort of a house with the serenity of being outdoors—protected, yet tuned in.