I guess what you’re describing is like a tweet that hits the uncanny valley of good and bad in such a precise way, with such confidence, that it just pisses everybody off.
Because if you look at this tweet for just a second you’re like ok, that’s a fine bedroom, but then you look at it, and it starts to unravel in your mind, like trying to remember a dream after you just woke up. And you’re like “what is this?” It’s like a deepfake of a person’s face.
…Ok, I’ve got some fire for you: A bad tweet is like a deepfake of an idea.
The perfect bad tweet is like something you read and you’re like “ok yeah” but then you’re like, “wait…”, and it just starts to come apart in your mind and you’re like that makes no fucking sense, just like this photo of this incredibly bad room.
If I had to guess where this is all going, I’d say that what an internet platform is actually has already permanently shifted. Instead of apps trying to dominate specific features — a platform for video, a platform for expiring content, a platform for connecting social networking, a platform for livestreaming, a platform for resumes — we’ve already entered a new era of online networks where they all will essentially offer the same services and instead, focus increasingly on specific demographics.
Content-responsive spaces in text can be as meaningful as spaces and line breaks in computer code, poetry, math, dialogues, cartoons.
For 1500 years, printed text has used grids indifferent/hostile to meaning. Content-responsive grids are better than imperious grid-possessed layouts. To clarify and intensity meaning, authors and editors can remodel relations between spaces and words...insisting on control of line breaks by authors (who, after all, know the content).