I guess what you’re describing is like a tweet that hits the uncanny valley of good and bad in such a precise way, with such confidence, that it just pisses everybody off.
Because if you look at this tweet for just a second you’re like ok, that’s a fine bedroom, but then you look at it, and it starts to unravel in your mind, like trying to remember a dream after you just woke up. And you’re like “what is this?” It’s like a deepfake of a person’s face.
…Ok, I’ve got some fire for you: A bad tweet is like a deepfake of an idea.
The perfect bad tweet is like something you read and you’re like “ok yeah” but then you’re like, “wait…”, and it just starts to come apart in your mind and you’re like that makes no fucking sense, just like this photo of this incredibly bad room.
If I had to guess where this is all going, I’d say that what an internet platform is actually has already permanently shifted. Instead of apps trying to dominate specific features — a platform for video, a platform for expiring content, a platform for connecting social networking, a platform for livestreaming, a platform for resumes — we’ve already entered a new era of online networks where they all will essentially offer the same services and instead, focus increasingly on specific demographics.
Maintenance is a low-status affair: you can confess to being unable to change a tyre in a way that you would never confess to being unable to name a play by Shakespeare.
…We understand the expertise of janitors, plumbers and mechanics, and we suffer mightily in their absence, yet somehow we take them for granted. We take for granted, too, the most basic maintenance of all — preparing food, washing clothes, changing dirty nappies. Nobody would boast at a dinner party or on a first date about doing any of this, yet it is essential.
…This is about more than breaking bridges and breaking bike chains. There is a missed opportunity here to find something rather wonderful in maintenance.