Phenomenal: California Light, Space, Surface A Book by Robin Clark www.goodreads.com Phenomenal: An IntroductionPhenomenal: Exhibited WorksStealth Architecture: The Rooms of Light and Space Seeing Is Forgetting the Name of the Thing One SeesRobert Irwin: A Conditional ArtThe Finish Fetish Artists art
The dual ladder The first task for growing designers, as opposed to managers, is to craft a proper career path for them, one whose compensation and sociological status reflect their true value to the creative enterprise. This is commonly called the dual ladder. It it easy to give corresponding salaries to corresponding rungs, but it requires strong proactive measures to give them equal prestige: equal offices, equal staff support, reverse-biased raises when duties change. Why does the dual ladder need special attention? Perhaps because managers, being human, are inherently inclined to consider their own tasks more difficult and important than design and need to deliberately assess what makes creativity and innovation happen. Frederick P. Brooks, Jr., The Design of Design Senior craftsperson work