Combinations and arrangements Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows: Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five. Raymond Loewy, The Evolution of Useful Things Useless work on useful things drawing
Such an unholy alliance Something was wrong, according to Raymond Loewy, who admitted that, "with few exceptions, the [competitors'] products were good." He was "disappointed and amazed at their poor physical appearance, their clumsiness, and...their design vulgarity." He found "quality and ugliness combined," and wondered about "such an unholy alliance." ...Loewy was also "shocked by the fact that most preeminent engineers, executive geniuses, and financial titans seemed to live in an aesthetic vacuum," and he believed that he could "add something to the field." But, not surprisingly, the people he approached were "rough, antagonistic, often resentful." Raymond Loewy, The Evolution of Useful Things On TasteWe might as well make them beautifulRestrained beauty aesthetics
You Don't Need To Do The Farmhouse Home Aesthetic When You Decorate An Article by Kate Wagner www.bustle.com It took two decades for HGTV and its ilk to streamline the process of creating design hegemony — to perfect the concept of having multiple shows congeal around the same aesthetic rather than let them exist at the whims of their individual hosts, as was more the case in the 2000s. While previous eras of design (think midcentury modernism) were spearheaded by architects, interior designers, and other tastemakers, in the late ’90s, capital-A Architecture lost interest in the home — deconstructivist ideas and new, high-tech forms were better suited to museums and universities — and a coalition of real estate developers, home improvement and furniture stores, and TV decorators stepped in to take their place. The worlds of high culture and popular consumption in residential design have never been more separate, and, in this critic’s opinion, both suffer as a result. culturearchitecture