Combinations and arrangements Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows: Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five. Raymond Loewy, The Evolution of Useful Things Useless work on useful things drawing
Such an unholy alliance Something was wrong, according to Raymond Loewy, who admitted that, "with few exceptions, the [competitors'] products were good." He was "disappointed and amazed at their poor physical appearance, their clumsiness, and...their design vulgarity." He found "quality and ugliness combined," and wondered about "such an unholy alliance." ...Loewy was also "shocked by the fact that most preeminent engineers, executive geniuses, and financial titans seemed to live in an aesthetic vacuum," and he believed that he could "add something to the field." But, not surprisingly, the people he approached were "rough, antagonistic, often resentful." Raymond Loewy, The Evolution of Useful Things On TasteWe might as well make them beautifulRestrained beauty aesthetics
The Wind-Up Bird and Tuesday's Women A Short Story from The Elephant Vanishes by Haruki Murakami Who I was supposed to beQuittingA regular wind-up toy world this is
Who I was supposed to be Probably, the seed of a schism had been there all along, however microscopic. But in time the gap widened, eventually taking me out of sight of who I was supposed to be. In terms of the solar system, if you will, I should by now have reached somewhere between Saturn and Uranus. A little bit farther and I ought to be seeing Pluto. And beyond that—let’s see—was there anything after that?
Quitting But stay on I didn’t. I don’t know exactly why I up and quit. Didn’t even have any clear goals or prospects of what to do after quitting.
A regular wind-up toy world this is A regular wind-up toy world this is, I think. Once a day the wind-up bird has to come and wind the springs of this world. life