Combinations and arrangements Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows: Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five. Raymond Loewy, The Evolution of Useful Things Useless work on useful things drawing
Such an unholy alliance Something was wrong, according to Raymond Loewy, who admitted that, "with few exceptions, the [competitors'] products were good." He was "disappointed and amazed at their poor physical appearance, their clumsiness, and...their design vulgarity." He found "quality and ugliness combined," and wondered about "such an unholy alliance." ...Loewy was also "shocked by the fact that most preeminent engineers, executive geniuses, and financial titans seemed to live in an aesthetic vacuum," and he believed that he could "add something to the field." But, not surprisingly, the people he approached were "rough, antagonistic, often resentful." Raymond Loewy, The Evolution of Useful Things On TasteWe might as well make them beautifulRestrained beauty aesthetics
Some Remains of My Heroes Found Scattered Across a Vacant Lot An Essay from Every So Often a Talking Dog Appears by Smiljan Radić To prove it in purityRaindrops leaving an erratic trail euphony
To prove it in purity The series of photos of the 1959 model ends or stops with the photograph in which Kiesler triumphantly shows us the shell of his house like the remains of a creature taken from the seabed, a kind of Moby Dick harpooned and finally captured after the obsessive pursuit of a project that has taken up ten years of the life of the architect. "I think that everybody has only one basic creative idea and no matter how he is driven off, you will find that he always comes back to it until he has a chance to prove it in purity, or die with the idea unrealized." — Frederick Kiesler creativitylifeobsessionpassion
Raindrops leaving an erratic trail They do not walk, they drip down the surface of the pictures, they are raindrops leaving an erratic trail, drifting down the paper, as described by Asger Jorn and Guy Debord in their psychogeographies. The driftPsychogeography