Combinations and arrangements Everything designed has an element of arbitrariness in its form. Loewy described how groups of his designers used to go about designing a new model automobile. Different groups were given different tasks, such as the front and rear of the car, and the conceptual work began, to be cut off at some predetermined time by deadlines that were imposed at the outset. After a time, there were "piles of rough sketches," and Loewy saw the design proceed as follows: Now the important process of elimination begins. From the roughs, I select the designs that indicate germinal direction. Those that show the greatest promise are studied in detail, and these in turn are used in combination or arrangements with one another. A promising front treatment can be tried in combination with a likely side elevation sketch, etc. From this a new set of designs emerges. These are then sketched in detail. After careful analysis, they boil down to four or five. Raymond Loewy, The Evolution of Useful Things Useless work on useful things drawing
Such an unholy alliance Something was wrong, according to Raymond Loewy, who admitted that, "with few exceptions, the [competitors'] products were good." He was "disappointed and amazed at their poor physical appearance, their clumsiness, and...their design vulgarity." He found "quality and ugliness combined," and wondered about "such an unholy alliance." ...Loewy was also "shocked by the fact that most preeminent engineers, executive geniuses, and financial titans seemed to live in an aesthetic vacuum," and he believed that he could "add something to the field." But, not surprisingly, the people he approached were "rough, antagonistic, often resentful." Raymond Loewy, The Evolution of Useful Things On TasteWe might as well make them beautifulRestrained beauty aesthetics
Every Website is an Essay An Article by Robin Rendle css-tricks.com "Every website that’s made me oooo and aaahhh lately has been of a special kind; they’re written and designed like essays. There’s an argument, a playfulness in the way that they’re not so much selling me something as they are trying to convince me of the thing. They use words and type and color in a way that makes me sit up and listen. And I think that framing our work in this way lets us web designers explore exciting new possibilities. Instead of throwing a big carousel on the page and being done with it, thinking about making a website like an essay encourages us to focus on the tough questions. We need an introduction, we need to provide evidence for our statements, we need a conclusion, etc. This way we don’t have to get so caught up in the same old patterns that we’ve tried again and again in our work. And by treating web design like an essay, we can be weird with the design. We can establish a distinct voice and make it sound like an honest-to-goodness human being wrote it, too." writingwwwessays