To see is to forget the name of the thing one sees An Aphorism by Paul Valéry www.goodreads.com Seeing Is Forgetting the Name of the Thing One SeesThe Gifted Listener: Composer Aaron Copland on Honing Your Talent for Listening to Music seeing
Total collaboration The process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described one of Apple's Power Macs. "We wanted to get rid of anything other than what was absolutely essential," he said. "To do so required total collaboration between the designers, the product developers, the engineers, and the manufacturing team. We kept going back to the beginning, again and again. Do we need that part? Can we get it to perform the function of the other four parts?" Walter Isaacson, Steve Jobs Like designing things for the first time