In ways you didn't anticipate A Quote by Patrick Hebron www.noemamag.com I always have a hard time wrapping my mind around some of the classic user questions: What is this thing for, is it for novices or professionals, etc? I do my best to avoid these questions, because the best thing you can possibly accomplish as the maker of a tool is to build something that gets used in ways you didn’t anticipate. If you’re building a tool that gets used in exactly the ways that you wrote out on paper, you shot very low. You did something literal and obvious. All sorts of ways to use the machineHacking is the opposite of marketingStretching the productThis tactile form of doodling toolssurpriseux
I never have engineers that aren't designers Although Gordon Murray carried immense personal responsibility for the design work of his racing cars, inevitably it involved a lot of teamwork. Clearly he has been successful in inspiring others to work with him. He likes to involve team members in the design problems, and for that reason prefers to recruit all-rounders to his team; ‘I never have engineers that aren't designers.’ Nigel Cross & Anita Clayburn Cross, Winning by Design: The Methods of Gordon Murray Designing with code