95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Building structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
Handmade washi (traditional Japanese paper) is replete with appeal. Looking at it, touching it, fills me with an indescribable sense of satisfaction. The more beautiful it is, however, the more difficult it is to put to use. Only a master of calligraphy could possibly add to its beauty; it is exquisite just as it is. This is wonderfully strange, for it is merely a simple material. Yet plain and undecorated as it is, it is alive with nuanced beauty. Good washi makes possible our most ambitious creative dreams.
One can gain a glimpse of the quality of a people’s life by the kind of paper they use for writing letters, for literary works, and for various other tasks. Paper should not be deprecated. To do so is to deprecate beauty itself.