95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Building structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
In this sense, trust is a polarizing strategy, and it's one that is important to apply early on in the relationship before someone becomes important to you. If you trust someone excessively and it goes badly, but they don't matter to you, you can just kick them to the curb. In general, trusting someone at a level that seems slightly excessive for their level of importance to you will help you sort people in your life who you want to be more important to you than they are from those who you want to be less important than they are.
And it does need to be excessive. It needs to be trust beyond reason. Not beyond all reason, but somewhat beyond what currently seems reasonable. If it is not, then unless they are prepared to take the first move, you will never find the signs you need to move to a higher level of mutual trust.
Sometimes this will go badly, but you need to be able to try bad things.