95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Building structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
There is a place for discussing technique, for which forums like r/Design, Designer News, and the like are well suited. Yet expecting these platforms to provide insightful, serious critical discussion is like going to McDonald’s for an artisanal sandwich. Sure, they may advertise that, but that’s not really what you’re getting.
To talk about the visual design of the Facebook feed, or the navigation, or the microcopy, to talk about any aspect of Facebook’s product design, is to talk about symptoms rather than deeper issues, motivations, processes, and incentives.
It would be like talking about Donald Trump’s website—a critical analysis Vinh suggests—instead of the nature of his political will or lack thereof.