The case against heatmaps An Article by Oliver Palmer www.oliverpalmer.com Visualised aggregations of click activity are a low effort, low signal waste of time and best avoided in favour of actual research. uxmetrics
To see is to forget the name of the thing one sees An Aphorism by Paul Valéry www.goodreads.com Seeing Is Forgetting the Name of the Thing One SeesThe Gifted Listener: Composer Aaron Copland on Honing Your Talent for Listening to Music seeing