The case against heatmaps An Article by Oliver Palmer www.oliverpalmer.com Visualised aggregations of click activity are a low effort, low signal waste of time and best avoided in favour of actual research. uxmetrics
The right overlap Overlap alone does not give structure. It can also give chaos. A garbage can is full of overlap. To have structure, you must have the right overlap. Christopher Alexander, A City Is Not a Tree The city's most vital organsThe multiplicity of living patterns structure