A book’s title page contains more than its namesake—including its author, contributors, publisher, and release date, and. Antiquarian books are known for having lengthy titles, especially those of a scientific nature. These books’ frequently unassuming title pages are gateways to a wealth of knowledge and the focal point of this project.
Title pages of antique influential scientific books covering a variety of subjects were coded and reimagined as colorful cityscapes based solely on their words to illustrate the unique body of knowledge readers would find within.
Boxes were drawn around each word of a title page and color-coded by its first letter (words beginning with “A” are one color, “B” another, and so on). Each title page has its own palette. Those boxes were then upended and arranged to form an abstract cityscape while maintaining their original sizes relative to each other.
The Macintosh team came to share Jobs's passion for making a great product, not just a profitable one. "Jobs thought of himself as an artist, and he encouraged the design team to think of ourselves that way too," said Hertzfeld. "The goal was never to beat the competition, or even to make a lot of money. It was the do the greatest thing possible, or even a little greater." He once took the team to see an exhibit of Tiffany glass at the Metropolitan Museum in Manhattan because he believed they could learn from Louis Tiffany's example of creating great art that could be mass-produced. Recalled Bud Tribble, "We said to ourselves, 'Hey, if we're going to make things in our lives, we might as well make them beautiful.'"