A book’s title page contains more than its namesake—including its author, contributors, publisher, and release date, and. Antiquarian books are known for having lengthy titles, especially those of a scientific nature. These books’ frequently unassuming title pages are gateways to a wealth of knowledge and the focal point of this project.
Title pages of antique influential scientific books covering a variety of subjects were coded and reimagined as colorful cityscapes based solely on their words to illustrate the unique body of knowledge readers would find within.
Boxes were drawn around each word of a title page and color-coded by its first letter (words beginning with “A” are one color, “B” another, and so on). Each title page has its own palette. Those boxes were then upended and arranged to form an abstract cityscape while maintaining their original sizes relative to each other.
Design, it seems, is not only becoming more methodical but also more scientific. This is not surprising. Design as a discipline has moved from “product beautification” to being a central part of product development. It has incorporated methodologies from human-computer interaction, sociology, and anthropology as well as advertising and management. And with the rise of design thinking, a wider range of professional disciplines are using creative methods.
I don’t want to criticize design methodologies. But against the backdrop of an overly structured design process, it is important to remind our community that there is one fundamental aspect to design that cannot be formalized in a methodology. And that is intuition.