We simply can no longer design and develop only for “optimal” content or browsing conditions. Instead, we must embrace the inherent flexibility and unpredictability of the web, and build resilient components. Static mockups cannot cater to every scenario, so many design decisions fall to developers at build time. Like it or not, if you’re a UI developer, you are a designer — even if you don’t consider yourself one!
...Sometimes interpreting a design means asking the designer to further elaborate on their ideas (or even re-evaluate them). Other times, it means making design decisions on the fly or making recommendations based on our knowledge and experience.
macOS software that adheres to craft — Things or Carbon Copy Cloner or BBEdit or Sublime Text (which, despite not being “native native” feels so solid and so responsive you’re willing to overlook its quirks) or Bear or Alfred or iA Writer or Keynote (arguably one of the best pieces of macOS software of all time) or anything by Panic, heck, even Terminal or Quicken (which, against all rational expectations is just a joy to use)5 — exists in troves, the existence of such proves to the Slacks or Twitters or Adobes of the world that it’s not impossible nor rare to produce craft-oriented software in service to user fluency, and still make a profit.
In fact, there’s a business case to be made for being craft- and fluency-focused. We’ve seen entire companies with business models that could be summarized as “Bloat-Free X” emerge in recent years. Affinity is bloat-free Adobe. Install Adobe Creative Cloud on your laptop and marvel at the no fewer than a dozen processes whirling around in the background for unknown purposes. It’s no surprise Affinity Photo and Publisher and Designer have taken off. Sketch’s main feature for many years was simply: Not Adobe.
And the web! When you care — when you really give a shit — the web is awe inspiring. I still can’t believe Figma is web-native (also born from the Not Adobe camp). That an application can feel so powerful, so fast, so well-crafted and be fully web-based should be a kind of lighthouse-archetype for all other sites lost in a sea of complexity and muck and unnecessary frameworks.