A new gestalt The innovator has a systems mind, one that sees things in terms of how they relate to each other in producing a result, a new gestalt that to some degree changes the world. Michael Maccoby, Winning by Design: The Methods of Gordon Murray innovationsystems
All the way through "There's a consistency to physical objects that somehow reads all the way through, so that when you make a physical object, if it lacks the proper amount of weight or if it lacks a certain density...I mean, if its outside says, 'I weigh so much and I have such-and-such a density,' and when you pick it up, you discover an inconsistency there, then you can sense that, you can see it, even without picking it up. It's absolutely essential that everything be done all the way through." Lawrence Wechler & Robert Irwin, Seeing Is Forgetting the Name of the Thing One Sees Invisible substanceA great painting has to be better than it has to beFinished on the insideSigning partyWhy YKK zippers are the brown M&Ms of product designYou'll know it's there objectscraft