As George Lakoff and Mark Johnson made clear in their touchstone book Metaphors We Live By, metaphors are the basis of all human thought and reasoning. The metaphors we use to speak about the web are not simply linguistic trivia – they determine how we understand it on a fundamental level. It determines what we think the web is capable of, what risks, opportunities, and challenges it poses. Which means the metaphors we use to think about the web profoundly influence what we think the web is, what we think we can do with it, and how we might change or evolve it.
…Out of all of these metaphors [for the web], the two most enduring are paper and physical space.
Digital gardening is the Domestic Cozy version of the personal blog. It's less performative than a blog, but more intentional and thoughtful than our Twitter feed. It wants to build personal knowledge over time, rather than engage in banter and quippy conversations.
An open collection of notes, resources, sketches, and explorations I'm currently cultivating. Some notes are Seedlings, some are budding, and some are fully grown Evergreen.
In our cultural obsession with billionaire entrepreneurs we laud new features more than the maintenance and incrementalism work of making old features better and more accessible. Maintenance looks like red minus signs in the spreadsheet. New features look like green plus signs. New features look better on our LinkedIn profiles. New features have that pizzazz, baby.
When gardening, the building of planters and initial planting is a very short process. The majority of your time is spent nurturing and monitoring growth. I personally feel the struggle between maintainer work and new shiny feature work. I enjoy that new feature smell but I know that my day-to-day is more like a janitor on a boat mopping up someone else’s barf. In terms of metaphors, the gardening metaphor is certainly better, and it acknowledges that design and development still tend to be more creative endeavors.