Undoing the Toxic Dogmatism of Digital Design An Essay by Lisa Angela lisa-angela-fftv.medium.com Design educators and industry leaders have never reached a consensus about what comprises a “good enough” foundational education for digital design. We do not properly retire methods (or ways of conducting them) that have been shown to be ineffective. Design team seniority levels are meaningless. We’ve collectively lost the safety (and subsequently the desire) to explore and fail. We afford well-known design leaders too much power to dictate how design is discussed and conducted. We have no ethical standards. Inclusive design and accessibility are afterthoughts — both in design education and in practice. Design Discourse is in a State of Arrested DevelopmentWaking up from the dream of UXSermon for WIAD Bristol 2021On Design Thinking ethicsuxsoftware
On Talent I observed something fairly early on at Apple, which I didn’t know how to explain then, but I’ve thought a lot about it since. Most things in life have a dynamic range in which [the ratio of] “average” to “best” is at most 2:1. For example, if you go to New York City and get an average taxi cab driver, versus the best taxi cab driver, you’ll probably get to your destination with the best taxi driver 30% faster. And an automobile; what’s the difference between the average car and the best? Maybe 20%? The best CD player versus the average CD player? Maybe 20%? So 2:1 is a big dynamic range for most things in life. Now, in software, and it used to be the case in hardware, the difference between the average software developer and the best is 50:1; maybe even 100:1. Very few things in life are like this, but what I was lucky enough to spend my life doing, which is software, is like this. So I’ve built a lot of my success on finding these truly gifted people, and not settling for “B” and “C” players, but really going for the “A” players. And I found something… I found that when you get enough “A” players together, when you go through the incredible work to find these “A” players, they really like working with each other. Because most have never had the chance to do that before. And they don’t work with “B” and “C” players, so it’s self-policing. They only want to hire “A” players. So you build these pockets of “A” players and it just propagates. Steve Jobs, Steve Jobs: The Lost Interview Waste as little effort as possible on low competenceA small team of committed coworkersBuild projects around motivated individualsIndividuals matter talent