Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
What the advancing interface leaves behind I see in the complex structure of any material—biological or geological, natural or artificial—a record of its history, a history of many individual events each of which did predictably follow physical principles. Nothing containing more than a few parts appears full panoplied, but it grows. And as it grows, the advancing interface leaves behind a pattern of structure perfection or imperfection which is both a record of historical events and a framework within which future ones must occur. Matter versus Materials: A Historical View From the head of Jove historygrowthstructure