Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
The order of life Like the housers who face a blank if they try to think what to do besides income-sorting projects, or the highwaymen who face a blank if they try to think what to do besides accommodate more cars, just so, architects who venture into city design often face a blank in trying to create visual order in cities except by substituting the order of art for the very different order of life. Jane Jacobs, The Death and Life of Great American Cities A city cannot be a work of art order