Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
Skyscrapers are frowned upon During the twentieth century, much importance was attached to things that were big and tall, but, as we moved into the twenty-first century, I felt that being big and tall had become embarrassing. ...Today, skyscrapers are frowned upon in Japan, and are seen as the product of the mistaken mindset that prevailed during the country is period of enhanced growth. Kengo Kuma, My Life as an Architect in Tokyo 21. Four-Story Limit