Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
Jacob Leech, Digital Craftsman A Profile by Jacob Leech jacobleech.com I'm Jacob — a designer and coder who creates things with computers (Fig 1) 'Digital Craftsman' best describes my skill set. Digital projects thrive when designers understand how they will be built. Just as an architect understands how a structure is created, the same should be true on the web. nicktrombley.design craftwwwmaking