Site performance is potentially the most important metric A Fragment by Kealan Parr css-tricks.com Site performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second. performanceuxmetrics
Best practices Use a hardbound notebook. Keep your contact information in a prominent location. Write for yourself and for posterity. Write pertinent field information with every new entry. You should enter the date, time, and location at the top of every page. Add information on your location. Record your methods. Make backup copies. If you use abbreviations, make sure there is a key in your field notebook. Don’t leave home without it. Form a writing habit. Thomas Jefferson was such an inveterate chronicler of daily events in his notebooks that he even took the time to record the weather four times on the day he helped write the Declaration of Independence. So unless you have something far more pressing than writing the Declaration of Independence, you have no excuse for avoiding your field notebook! Set up a structure for your field notebook. Create an index. Treat your field notebook like a scrapbook. You should view your field notebook as a central clearinghouse for miscellaneous information that is relevant to your research project. If there are related bits of information that you will find useful later on, sketch them, write them down, photocopy them, and staple or tape them in your notebook. Erick Greene, Why Keep a Field Notebook? Five basic rules indexes