The Spoken and the Unspoken An Essay from Field Notes on Science and Nature by Karen L. Kramer What is unspokenResearch questionsQuantitative data collectionAnthropological rapportScan samples, focal follows+4 More The observer effect
All sorts of ways to use the machine Jobs wanted to sell Pixar's computers to a mass market, so he had the Pixar folks open up sales offices—for which he approved the design—in major cities, on the theory that creative people would soon come up with all sorts of ways to use the machine. "My view is that people are creative animals and will figure out clever new ways to use tools that the inventor never imagined." Walter Isaacson, Steve Jobs In ways you didn't anticipateHacking is the opposite of marketingStretching the productThis tactile form of doodling tools