Why YKK zippers are the brown M&Ms of product design An Article by Josh Centers theprepared.com A ‘pro tip’ for evaluating the quality of a piece of gear is to look at the small details, such as zippers and stitching. Cheap-minded manufacturers will skimp on those details because most people just don’t notice, and even a cheap component will often last past a basic warranty period, so it’s an easy way to increase profits without losing sales or returns. If a designer does bother to invest in quality components, that’s a tried-and-true sign that the overall product is better than the competition. All the way throughThe Cycle of Goodness designdetailsquality
This small internal quaver Pay attention now: No matter how much you know or learn about syntax, grammar, or rhetoric, This small internal quaver, this inner disturbance, Is the most useful evidence you'll ever get. Someday, you'll be able to articulate what causes it. But for now, what's important is to notice it. Noticing is always the goal. ...the faint vertigo caused by an ambiguity you can't quite detect. What matter is what it points to. Find out what's causing it and fix it Even if you're not sure how. Verlyn Klinkenborg, Several Short Sentences About Writing Notes on the Synthesis of Form attention