Why YKK zippers are the brown M&Ms of product design An Article by Josh Centers theprepared.com A ‘pro tip’ for evaluating the quality of a piece of gear is to look at the small details, such as zippers and stitching. Cheap-minded manufacturers will skimp on those details because most people just don’t notice, and even a cheap component will often last past a basic warranty period, so it’s an easy way to increase profits without losing sales or returns. If a designer does bother to invest in quality components, that’s a tried-and-true sign that the overall product is better than the competition. All the way throughThe Cycle of Goodness designdetailsquality
1984 A Novel by George Orwell Into the dampness of a graveReality exists in the mindPerhaps one did not want to be loved so much as to be understood.We shall meet in the place where there is no darknessNothing was your own
Into the dampness of a grave He had the sensation of stepping into the dampness of a grave, and it was not much better because he had always known that the grave was there and waiting for him. death
Reality exists in the mind But I tell you, Winston, that reality is not external. Reality exists in the human mind, and nowhere else. realitymind
Nothing was your own Always the eyes watching you and the voice enveloping you. Asleep or awake, working or eating, indoors or out of doors, in the bath or in bed—no escape. Nothing was your own except the few cubic centimetres inside your skull. surveillanceownership