The Internet Is Rotting An Essay by Jonathan Zittrain www.theatlantic.com Too much has been lost already. The glue that holds humanity’s knowledge together is coming undone. Links work seamlessly until they don’t. And as tangible counterparts to online work fade, these gaps represent actual holes in humanity’s knowledge— they represent a comprehensive breakdown in the chain of custody for facts. The web in decay is the web by design wwwhypermediadecayknowledge
Things that increase popularity that I generally don't do Use clickbait titles Swearing or saying that something "is cancer" or "is the Vietnam of X" or some other highly emotionally loaded phrase seems to be particularly effective Talk-up prestige/accomplishments/titles Use an authoritative tone and/or style Write things with an angry tone or that are designed to induce anger Write frequently Get endorsements from people Write about hot, current, topics Provide takes on recent events Use deliberately outrageous / controversial framings on topics Dan Luu, Some thoughts on writing How to write a high-engagement tweet